Ronald McDonald House

Feels Like Farther


Creative Director, Cossette


Ronald McDonald House

RMHBC is a charity that provides accommodation for seriously ill children and their families next door to BC Children’s Hospital. This campaign illustrates the pain of being apart from your sick child, by showing how even a little distance feels much, much farther.

Recognition: Clio (Silver) Communication Arts, Marketing (Gold), Webby Honoree, Adweek