Michael Milardo

Writer, Creative Director

Michael Milardo

People Steal

An oldie, but still one of my faves. To prove that property theft is something that affects everyone, a billboard was covered with common household items. Within 48 hours, thieves had removed the majority of the items fastened to the board, revealing the message ‘People steal’.

Recognition: LIA (finalist), Marketing (gold), Lotus, ADCC, Applied Arts, Contagious

  • Role Copywriter, TBWA\Vancouver

  • For Black Tower Home Security

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