An oldie, but still one of my faves. To prove that property theft is something that affects everyone, a billboard was covered with common household items. Within 48 hours, thieves had removed the majority of the items fastened to the board, revealing the message ‘People steal’.
Recognition: LIA (finalist), Marketing (gold), Lotus, ADCC, Applied Arts, Contagious
Role Copywriter, TBWA\Vancouver
For Black Tower Home Security