Through a partnership with Google, we were able to create AdWords using key terms normally restricted under Google’s Advertising Policy. These AdWords targeted online sexual predators precisely at the moment they searched for underage pornography—reminding them that undercover officers are online.
Recognition: Webby (nominee), Shorty Awards, Communication Arts, Marketing Awards (silver), ADCC, Directory, Applied Arts, Applied Arts Interactive
Role Creative Director, Cossette
For Children of the Street